In early February, nearly a trillion dollars was wiped from global software and services stocks in a single week. The immediate cause was a set of AI plugins covering contract review, compliance tracking, and routine professional workflows. But that was just the match. The kindling had been building for months: early evidence that simply building bigger models was delivering diminishing returns, and a growing unease that the businesses most exposed were ones whose core product was a workflow AI could now replicate for a fraction of the cost. The market had been pricing in a clean story, and suddenly the story looked complicated.
The selloff wasn’t irrational, but it wasn’t particularly precise either. What got sold was "software." What actually warranted scrutiny, was a specific kind of software: businesses where the core product is a workflow that AI can now approximate at a fraction of the cost. That is a real and important threat. It is not the same for every company.
The companies least exposed share a common trait, their value is not in the workflow. The value is in the data they have accumulated, the regulatory relationships they hold, and the technical complexity they took years to build. Simply put, how deeply embedded they are in the processes that enterprises cannot afford to disrupt. If your product touches financial flows, sits inside a compliance framework, or has become the system of record for something critical, the switching cost isn’t a feature, it’s the business.