Duel's platform enables retail brands to move beyond traditional advertising by recruiting, activating, and scaling their most authentic advocates: their customers. By turning real fans into a measurable growth channel, Duel helps brands build and manage fully-owned networks of customer creators who generate authentic content and drive sales. Duel is already trusted by global brands including Abercrombie and Fitch, Victoria’s Secret, Lush and Charlotte Tilbury.
This investment reflects Molten’s focus on Series A and B funding — the stage where European startups face the toughest funding gap, and where Molten has a strong track record.
Nicola McClafferty, Partner at Molten Ventures, commented: "In an era where consumers are increasingly turning to authentic voices they trust, traditional advertising is losing its impact. Duel is at the forefront of this shift, empowering brands to harness the power of their own communities. Their platform provides the tools to systematically build and scale brand advocacy, turning genuine customer love into a powerful and sustainable growth engine. We are incredibly excited to partner with Paul and the team as they redefine the future of marketing.”
The new funding will accelerate Duel’s expansion into the US market and further develop its AI-driven platform, cementing Brand Advocacy as the essential strategy for building the successful retail brands of tomorrow.